About Cequent

From humble beginnings in 1951 out of a South Melbourne factory, Cequent, a division of AutoPacific Group is now the market leader in vehicle accessories and towing solutions.  Our products are highly engineered, best-in-class and of exceptional quality.

Through product growth and expansion, AutoPacific Group is now the largest producer of towbars, trailer components, and functional vehicle accessories in Australia and New Zealand

With a diverse customer base across car manufacturers, automotive aftermarket, and retail, our products and brands are class-leading highly sought after.

We employ over 650 employees across our world-class development, manufacturing, and distribution facilities in Australia, New Zealand, and Thailand.

The AutoPacific Group corporate Head Office is located in Keysborough, Melbourne, Australia.